thejogging:

“[Art] should therefore be portable, manipulable if possible, by whoever (except the artist himself) assumes the responsibility of removing it from its place of origin to its place of promotion. A work produced in the studio must be seen, therefore, as an object subject to infinite manipulation. In order for this to occur, from the moment of its production the work must be isolated from the real world. All the same, it is in the studio and only in the studio that it is closest to its own reality, a reality from which it will continue to distance itself. It may become what even its creator had not anticipated, serving instead, as is usually the case, the greater profit of financial interests and the dominant ideology. It is therefore only in the studio that the work may be said to belong.”
-Daniel Buren, The Function of The Studio

If we were formerly offered only two options for art’s existence (to rot away alone with purity in a studio or to be corrupted by decontextualization elsewhere) Automatic Redirect proposes a third choice in light of both the studio and gallery’s new locations: to use a gallery’s online presence as a way of creating viewership for art in its original studio context. During the week of June 7-14, Create Art Today’s website will automatically redirect all visitors to Jogging, a blog that simultaneously functions as a studio and ongoing exhibition alike. In doing so, C.A.T.’s promotional role is stripped bare as all semblance of a middle ground between the two entities is removed. This is a project about minimizing interference– an attempt towards transferring social capital and attention in the most immediate way possible. For the week, C.A.T. will conform to Jogging’s content instead of Jogging’s works fitting inside of C.A.T.’s residence at New York’s PPOW gallery. To inaugurate this brief transformation and demonstrate the informational boundlessness of digital display, we invite you to watch Jogging enter a mode of hyper-productivity during this period.

Nice. -Kevin